Title: | Marketing : Conceptos y estrategias |
Authors: | Miguel Santesmases Mestre, Author |
Material Type: | printed text |
Edition statement: | 4a ed |
Publisher: | Madrid (España) : Pirámide, 2001 |
ISBN (or other code): | 978-84-368-1398-2 |
Interest level: | Grades 10-12 |
Size: | 1087 pages / 25 cm |
Languages: | Spanish |
Class number: | 658 (General management) |
Descriptors: | ; Grades 10-12 ; Marketing |
Abstract: | The book covers a wide range of topics, including marketing research, consumer behavior, product development, pricing, distribution, promotion, and international marketing. The author also discusses the social and ethical dimensions of marketing, including the role of marketing in society, consumer rights, and corporate social responsibility. The book provides a comprehensive overview of the marketing discipline and is suitable for students studying marketing at both undergraduate and graduate levels, as well as for marketing practitioners who wish to deepen their understanding of the field. |
Copies (2)
Barcode | Call number | Media type | Location | Section | Status | Sub-section |
---|---|---|---|---|---|---|
1000000412 | 658_San | Book | CA-MYP/DP Library | 600 Technology | Available | Social Sciences Dep. |
1000000411 | 658_San | Book | CA-MYP/DP Library | Departments | Available | Social Sciences Dep. |